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Hier finden Interessierte und Medienmanagement-Studenten eine Zusammenstellung an Literatur zum Thema Medienwirtschaft, Medienökonomie und Medienmanagement.
Albarran, Alan B.; Chan-Omsted, Sylvia, Global media economics: commercialization, concentration and integration of world media markets, Iowa State University Press, Ames, 1998. 2L 015.032
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Albarran, Alan B., Management of Electronic Media, Wadsworth Publishing, Belmont California, 1997.
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Albarran, Alan B., Media Economics. Understanding Markets, Industries and Concepts, Iowa State Press, 2nd ed., Ames (Iowa), 2002.
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Albarran, Alan B.; Pitts, Gregory G., The Radio Broadcasting Industry, Allyn & Bacon, 1st ed., 2000.
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Altmeppen, Klaus-Dieter (ed.), Ökonomie der Medien und des Mediensystems, Westdeutscher Verlag, Opladen, 1996.
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Bluem, A. William; Squire, Jason A. (ed.), The movie business: American film industry practice, Hastings House, New York, 1972. L 036.552
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Blumenthal, Howard J.; Goodenough, Oliver R., This business of television, Billboard Books, 1st ed., New York, 1991. L 040.642
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Bogart, Leo, Strategy in Advertising, NTC Business Books, 2nd ed., Lincolnwood, 1986. L 017.264
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Bogart, Leo, Commercial culture: the media system and the public interest, Transactions, New Jersey, 2000. L 021.260 / L 041.082
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Bonnell, René, La cinquiéme image. Une economie de l´audiovisuel, Gallimard, 3me ed., Paris, 2001.
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Breyer-Mayländer, Thomas, Einführung in das Medienmanagement: Grundlagen, Strategie, Führung, Personal, Oldenbourg, München, 2004.
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Breyer-Mayländer, Thomas; Werner, Andreas, Handbuch der Medienbetriebslehre, Oldenbourg Wissenschaftsverlag, München, 2003.
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Breyer-Mayländer, Thomas et al., Wirtschaftsunternehmen Verlag. Buch-, Zeitschriften- und Zeitungsverlage: Distribution, Marketing, Rechtsgrundlagen, Redaktion/Lektorat, Bramann Verlag, 2. Aufl., Frankfurt am Main, 2001.
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Brösel, Gerrit; Keuper, Frank (Hrsg.), Medienmanagement: Aufgaben und Lösungen. Oldenbourg, München, 2003.
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Bustamante, Enrique, La televisión económica: financiación, estrategias y mercados, Gedisa, 1ª ed., Barcelona, 1999. L 041.046
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Caves, Richard E., Creative industries: contracts between art and commerce, Harvard Unviersity Press, Cambrige, Massachussets, 2000. 2D 026.231
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Compaine, Benjamin M.; Gomery, Douglas, Who owns the media? Competition and concentration in the mass media industry, Erlbaum, 3rd ed., Mahwah, New Jersey, 2000.
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Creton, Laurent, Economie du cinema, Nathan, Paris, 2001.
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Croteau, David; Hones, William, The business of media: corporate media and the public interest, Pine Forge Press, 2001.
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Daly, Charles P.; Henry, Patrick; Ryder, Ellen, The Magazine Publishing Industry, Allyn & Bacon, 1996.
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Dematté, Claudio; Perreti, Fabrizio, L´impresa televisiva, Etaslibri, Milano, 1997. L 040.949
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Dimmick, John W., Media competition and coexistence. The theory of the niche, Erlbaum, Mahwah, New Jersey, 2003. L 021.459
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Doyle, Gillian, Media ownership: concentration, convergence and public policy, Sage, 1st ed., 2002.
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Doyle, Gillian, Understanding Media Economics, Sage, 1st ed., 2002.
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Dunnet, Peter, The world newspaper industry. An economic analysis, Helm, London, 1988. L 026.143
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Dunnet, Peter, The world television industry. An economic analysis, Routledge, 1st ed., London, 1990. L 040.453
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Eastman, Susan Tyler, Klein, Robert A. (eds.), Promotion & Marketing for Broadcasting & Cable, Waveland Press, 2nd ed., Prospect Heights, 1991. L 017.433
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Engwall, Lars, Newspapers as organizations, Saxon House, Farnborough, 1978. L 015.669
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European Communication Council, E-conomics. Strategies for the digital marketplace, Springer, Berlin 2000.
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Fink, Conrad C., Strategic Newspaper Management, Random House, 1st ed., New York, 1988.
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Flichy, Patrice, Les industries de l´imaginaire: pour un analyse économique des médias, Presses Universitaires de Grenoble, 1991.
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Forrester, Chris, The business of digital television, Focal Press, Boston, 2000.
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Gambaro, Marco; Silva, Francesco, Economia della televisione, Il Mulino, Bologna, 1992. L 016.634
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Garnham, Nicholas, Capitalism & Communication. Global Culture & the Economics of Information, Sage, London, 1990.
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Gates, Richard, Production management for film and television, Focal Press, 3rd ed., Oxford/Boston, 2002. L 037.075
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Gershon, Richard A., Telecommunications management: industry structures and planning strategies, Lawrence Erlbaum, Mahwah (New Jersey), 2001. L 021.295
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Gläser, Martin; Friedrichsen, Mike, Medienmanagement, Vahlen, München, 2005.
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Hameroff, Herbert, The advertising agency business, McGraw-Hill, 3rd ed., 1998.
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Heinrich, Jürgen, Medienökonomie, Band 1 und 2, Westdeutscher Verlag, Opladen, 2002
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Hollifield, C. Ann, Transnational media management, Lawrence Erlbaum, 2001.
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Hofsäss, Michael; Engel Dirk, Mediaplanung, Forschung, Studien und Werbewirkung, Mediaagenturen und Planungsprozess, Mediagattungen und Werbeträger, Cornelsen Verlag, Berlin, 2003
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Hoskins, Colin; McFadyen, Stuart; Finn, Adam, Global television and film: a introduction to the economics of the business, Oxford University Press, Oxford, 1997. L 021.209
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Hoskins, Colin; McFadyen, Stuart; Finn, Adam, Application of economics to new and traditional media, Sage Publications, Newbury Park, 2004
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Iglesias, Francisco, Marketing periodístico, Ariel Comunicación, 1ª ed., Barcelona, 2001.
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Iglesias, Francisco; Verdeja, Sam, Marketing y gestión de periódicos, Eunsa, 2ª ed., Pamplona, 1997. L 016.215 / SL 015.028
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Jugenheimer, Donald W.; Barban, Arnold M.; Turk, Peter B., Advertising media: strategy and tactics, WCB Brown & Benchmark, Madison, 1992. L 017.449
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Karstens, Eric; Schütte, Jörg, Firma Fernsehen, Rowohlt Taschenbuch Verlag, Reinbeck, 1999
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Keuper, Frank; Hans, Rene, Multimedia-Management : Strategien und Konzepte für Zeitungs- und Zeitschriftenverlage im digitalen Informationszeitalter, 1. Aufl., Gabler, Wiesbaden, 2003.
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Kipphan, Helmut, Handbuch der Printmedien: Technologien und Produktionsverfahren, Springer, Berlin, 2000.
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Lacy, Stephen; Sohn, Ardyth B.; LeBlanc Wicks, Jan, Media Management: A Casebook Approach, Lawrence Erlbaum, Hilldales (New Yersey), 1993. [new edition on october 2003, the third one, edited by Jan LeBlanc]
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Lamberton, Donald M. (ed.), The economics of communication and information, Edward Elgar Pub., Brookfield (VT), 1996. O 181.648
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Lavine, John; Wackman, Daniel B., Gestión de empresas informativas, Rialp, Madrid, 1992.
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Lavine, John; Wackman, Daniel B., Managing media organizations: effective leadership of the media, Longman, New York, 1988. L 016.339 / SL 015.039
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Le Floch, Patrick; Sonnac, Natalie, Economie de la presse, Ed. La Decouverte, 2000.
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McCavitt, William; Pringle, Peter, Electronic Media Management, Focal Press, Boston, 1996.
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McFaydyen, Stuart N., Global Television and Film: An introduction to the economics and business, Clarendon Press, Oxford, 1998
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McKnight, Lee W; Bailey Joseph P., Internet Economics. MIT Press, Cambridge, 1997.
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Michel, Jean, Pratique du management de l´information: analyse de la valeur et résolution du probleme, ADBS, París, 1992.
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Miege, Bernard, Les industries du contem face a l´orde informationnel, Presses Universitaires de Grenoble, 2000.
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Nieto, Alfonso; Iglesias, Francisco, Empresa Informativa, Ariel, 2ª ed., Barcelona, 2000.
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O´Donell, Lewis B.; Hausman, Carl; Benoit, Philip, Radio station operations: management and employee perspectives, Wadsworth Pub., Belmont (California), 1989. L 030.292 / SL 030.014
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Owen, Bruce M.; Waterman, David (comp.), Mass communication and economics: a bibliography, Stanford University, Stanford (California), 1973. L 015.288
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Owen, Bruce M.; Beebe, Jack H.; Manning, Williard G., Television economics, Lexington Books, Lexington, 1974. L 015.404
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Owen, Bruce M.; Wildman, Stevens S., Video economics, Harvard Universtiy Press, Cambridge (Massachusetts), 1992. L 040.629 / SL 040.023
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Pardo, Alejandro (ed.), The Audiovisual Management Handbook, Media Business School, Madrid, 2002.
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Parsons, Patrick R.; Frieden, Robert M., The Cable and Satellite Television Industry, Allyn & Bacon, 1st ed., 1997.
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Patz, Deborah S., Surviving production: the art of production management for film and television, Michael Wiese Productions, Studio City, CA, 1997. L 037.081
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Pérez-Latre, Francisco Javier, Centrales de compra de medios, Eunsa, Pamplona, 1995. L 017.594
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Pérez-Latre, Francisco Javier, Planificación y gestión de medios publicitarios, Ariel, 1ª ed., Barcelona, 2000. L 018.050
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Picard, Robert G., The economics and financing of media companies, Fordham University Press, 1st ed., New York, 2002. L 021.388
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Picard, Robert G., Media economics: concepts and issues, Sage, London, 1989. L 016.430
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Picard, Robert G.; Brody, Jeffrey H., The Newspaper Publishing Industry, Allyn & Bacon, Boston, 2000. L 026.837
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Pinillos Suárez, Pedro José, La empresa informativa: prensa, radio, cine y televisión, Ediciones del Castillo, Madrid, 1975. L 015.390
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Población, José Ignacio; García-Alonso, Pedro, Organización y gestión de la empresa informativa, Dossat 2000, Madrid, 1997. L 017.808
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Pringle, Peter K.; Starr, Michael F.; McCavitt, William E., Electronic media management, Butterworth-Heinemann, Stoneham, 1994. L 016.854
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Quaal, Ward L; Brown, James A., Broadcast management: radio, television, Hastings House, 2nd ed., New York, 1976. L 020.995 / LEG 027.675
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Richeri, Giusseppe, La transición de la televisión: análisis del audiovisual como empresa de comunicación, Bosch, Barcelona, 1994. L 040.641
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Roadhs, B. Eric (ed.), The radio book: the complete station operations manual, Streamline Publishing, West Palm Beach, 1995. L 030.400
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Sánchez-Tabernero Sánchez, Alfonso, Dirección estratégica de empresas de comunicación, Cátedra, Madrid, 2000.
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Schultz, Don E.; Tannenbaum, Stanley I., Essentials of advertising strategy, NTC Business Books, 3rd ed., Lincolnwood, 1995. LEG 040.692
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Sherman, Barry L., Telecommunications management: broadcasting, cable and the new teconologies, McGraw-Hill, 2nd ed., New York, 1995. L 020.689
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Schmalensee, R., Economics of advertising, North Holland, Amsterdam, 1981
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Schumann, Matthias; Hess Thomas, Grundfragen der Medienwirtschaft, Eine betriebswirtschaftliche Einführung, 2. Aufl. Springer, Berlin, Heidelberg, 2002
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Sohn, Ardyth; Ogan, Christine; Polich, John, La dirección de la empresa periodística, Paidós, Barcelona, 1988. L 016.324
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Tallón García, José, Empresa y empresario de la información: temas para un curso de empresa informativa, Dossat, Madrid, 1981. L 015.772
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Tallón García, José, Lecciones de empresa informativa, Ediciones de las Ciencias Sociales, Madrid, 1992. L 016.573 / LEG 030.310
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Toussaint Desmoulins, Nadine, L`économie des médias, Presses Universitaires de France, Paris, 1987.
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Toussaint Desmoulins, Nadine, La economía de la información, Oikos-Tau, 1ª ed., Barcelona, 1979. L 020.728
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Towse, Ruth (ed.), Cultural economics: the art, the heritage and the media industries, Elgar, Chelteham, 1997. O 181.699
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Unger, Fritz et al., Mediaplanung: methodische Grundlagen und praktische Anwendungen, 3. aktualisierte Aufl., Physica-Verlag, Heidelberg, 2002.
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Vogel, Harold L., Entertainment Industry Economics: a guide for financial analysis, Cambridge University Press, 4th ed., Cambridge, 1998. L 002.540
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Walker, James; Ferguson, Douglas, The broadcast television industry, Allyn and Bacon, Boston, 1998.
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Warner, Charles H.; Buchman, J., Broadcast and Cable Selling, Wadsworth, 2nd ed., Belmont (CA), 1992. LEG 011.870 / L 017.589 (1st ed.)
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White, Barton C.; Doyle Satterhwaite, N., The Selling of Broadcasting Advertising, Allyn & Bacon, Boston, 1989.
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Williams, Herbert Lee, Newspaper organization and management, Iowa State University Press, 5ª ed., Ames, 1978. L 016.074
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Willis, Jim; Willis, Diane B., New directions in media management, Allyn and Bacon, Boston, 1993. L 016.742
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Wirtz, Bernd W., Medien- und Internetmanagement, 3. Aufl., Gabler, Wiesbaden, 2003.
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Wolf, Michael J., The entertainment economy, Penguin, 1st ed., London, 1999. L 002. 677.
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Zerdick, Axel et al., Die Internet-Ökonomie: Strategien für die digitale Wirtschaft, 3. Aufl., Springer, Berlin, 2001.
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Zerdick, Axel; Picot, Arnold; Schrape, Klaus, E-Merging Media, Springer, Berlin, 2004.
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